Last week, Lauren Conrad quietly launched a line of eco-friendly accessories, including makeup bags, reusable totes, and various other travel type bags called xo(eco). This line, available on Amazon features the eco products in several fun prints including black and white stripes and bird print bags. The bags range from $10-$70 for a larger weekend style tote.
The bags are made out of a material called Repreve, which is essentially just recycled plastic bottles. The line is actually in partner with an Austin based brand called Blue Avocado in which Conrad is an investor. Blue Avocado sells many reusable totes all eco-friendly and sustainable. Some of the totes fold down to almost nothing so they are handy for days out and travel. Lauren’s line, xo(eco), also features this style of tote making it easy to carry goods from an unexpected day of shopping.
Lauren has certainly come a long way since her Laguna Beach days of shopping, parties, and getting her makeup done with bff Lo. She now has several other makeup and fashion lines such as Lauren Conrad for Kohl’s, Paper Crown, and a beauty site in addition to her new eco line. Not only is she building an empire, but she is concerned with the environmental impact she is creating as well!
Written By: Caitlin Bombaski