Monthly subscription sites for clothing, accessories, and beauty products have become a major hit over the past few years. These are the members only sites that generally have some sort of style quiz or profile which helps to create a “showroom” type collection of products that best match your likes each month. You can then choose which item you would like to purchase that month, all being a set price.
A major collaboration like this is “the mints”: JewelMint, StyleMint, BeautyMint, ShoeMint, HomeMint, and IntiMint. Each one of these sites has created a collaboration with a celebrity to represent the site.
JewelMint has collaborated with Kate Bosworth to sell jewelry.
StyleMint is partnered with Mary-Kate and Ashley Olsen selling their exclusive line of t-shirts.
BeautyMint has collaborated with Jessica Simpson to sell skin care with anti-aging properties and natural ingredients.
ShoeMint has celebrity Rachel Bilson representing a footwear collection with shoes created by legendary designer Steve Madden.
IntiMint is a lingerie, loungewear, and sleepwear line created by Brooke Burke-Charvet.
Lastly, the only line collaborated with a man, HomeMint. Justin Timberlake represents this line of high-end furnishings, décor, and art.
These companies have each become so successful with thousands of monthly subscribers. There is a huge appeal to each of these different sites. People love monthly subscription services that seemingly personalize items to exactly what they want or need. The first draw to these services is the celebrity backing. Each site is based off of the personal style of each celebrity that has collaborated with the company. They are sure to remain successful with items changing monthly to keep things exciting!
Written By: Caitlin Bombaski