Designer Spotlight: Diane von Furstenberg
1972: the start of the Watergate Scandal, M*A*S*H premiered on CBS, President Nixon was reelected. A year that might not have significant meaning to you, but it was a year that changed Diane von Furstenberg’s life. Her brand was created. Two short years later, the infamous wrap dress was fashioned. According to her website, these jersey dresses were produced by von Furstenberg in order to bring independence and elegance to the working woman. The length and modesty gave this dress a demand in America and over one million pieces were sold by 1976. “Feel like a woman, wear a dress” became the tagline for the DVF wrap dress campaign.
The eighties proved to be a challenge for the new designer after launching a cosmetic line. She sold this endeavor in 1983 and instead regained focus on the fashion side of her brand. Diane moved to Europe and worked on building her company from afar. She also ventured into the publishing industry and wrote three coffee table books that were a part of a series.
In 1990, von Furstenberg returned to the United States to reunite with her customer base. She began to do television sales through QVC and saw great revenue through this endeavor. In 1997, Diane recommenced her brand with the beloved wrap dress.
More recently, in 2005, Diane von Furstenberg was flattered with the Lifetime Achievement Award from the CFDA and was elected president only a year later. She still holds her position today.
DVF is a global brand known for opulence, class, and variety. The brand has expanded into shoes, handbags, and other accessories along with adding a collection designed for the home. The bold prints and effortless designs still hold true to the original brand that von Furstenberg has always believed in. Diane, herself, embeds her personality into her brand as well. Von Furstenberg’s Twitter, which she regularly updates herself, encompasses the message she intends to portray through her brand. “When you totally accept who you are, you live a fuller life! love Diane” and “If you stop blaming others things will get much better !! YOU are in charge of your life! love Diane,” are just a few examples of this inspiring, positive, and independent attitude that she always maintains.
Diane von Furstenberg recently showed her ready-to-wear line during 2012’s New York Fashion Week.
Written By: Lindsay Whisler